Danielle Griebel is the CEO at BlueZones Systems Inc. Griebel takes a rather unorthodox or undermined approach when it comes to business. She believes in kindness and compassion. To some, this may be seen as a fault or a sign of fragility, but Griebel believes that “your loving nature is not a weakness in business.” She values community, people, and service, and our discussion focuses on how she incorporates these qualities into her technology-based business.