As a recruiter, you’ll want to find the most talented, qualified, and diverse pool of applicants. 

As more and more people join social networks such as LinkedIn, Facebook, and Twitter, they leverage them for job searching, making social recruiting an imperative for companies. 

But what are some of the other benefits of social recruiting? And how can you get started?

  1. Build Your Employment Brand: Social media is a mechanism for conveying your company culture to potential recruits and attracting new staff. Customers and job seekers should be encouraged to participate in discussions, and employees should promptly address questions and comments. The use of social media allows potential recruits to get a feel for what the company is like before they apply or join. 
  2. Reach Passive Candidates: Many people that are not currently looking for a job are still using social networks. But some of these professionals may be a great fit for the role you are looking to fill and might be tempted to apply if they knew you had a vacancy. You can begin building relationships even if many of these passive candidates have no current interest. 
  3. Employee Referral Program: Employee referral programs are a highly effective recruiting tool. You can use social media to engage existing employees in the hiring process. Educate your employees and managers on how to use social networks for professional purposes and encourage them to get involved. Employees can post relevant industry news that may interest potential candidates.
  4. Learn More about the Background of Candidates: A recruiter can understand a great deal about a person by evaluating their LinkedIn profile. You can learn a lot about a person’s interests and professional standing. However, your company needs to be able to demonstrate that a hiring decision was made based on a candidate’s skills and experience.
  5. Lower Recruitment Costs: One advantage of social media is its potential to lower recruitment costs. Posting job openings through Facebook or LinkedIn is more likely to deliver results than a single description on a job board because social media job postings can be shared with others. 

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