For over 20 years now, Farida Ali has been working in her family’s business. It wasn’t her original plan but today, she’s the CEO of Dynamic Computer Corporation. The IT industry has changed drastically since 1994 and is completely different today. Farida had to find ways to compete and engage in markets that wanted to pay for what DCC had to offer. Today, under her leadership, DCC is an innovative technology partner helping customers deploy technology that is compliant, consistent and controlled. In this episode, she discusses industry changes but also brings up job expectations and family, the choices women make, and how to get out of your comfort zone and learn about new technology.